Today on Black Friday, Natural Heritage's 1% percent for the Planet business partner Icebug is once again transforming the day into Green Friday. They are selling their sustainable footwear at normal prices and donating all proceeds from their online shop and from the physical store in Gothenburg to Naturarvet. Icebug is celebrating this at the same time through a collaboration with the Swedish Orienteering Association and the world's best orienteer Tove Alexandersson. They contribute by auctioning two pairs of Icebug shoes, signed by Tove, on Tradera. Place your bid here.
Naturarvet is this year doing its #givingtuesday activity on Black Friday to support Icebug and their partners' activities today. On Instagram we will broadcast a live Q&A during lunch at 12-13, where Ywonne and Lo will answer your questions via our phone 070-6484789 and via the chat. Follow @naturarvet on Instagram to get a reminder when we start our live Q&A.