The team
Lotta Ihse
Executive Director
Lotta Ihse is a nature guide and forest bathing guide and has many years of experience in communication and marketing.
I am driven by improving and changing to achieve and see results. For the past six years, I have run my own business with the goal of getting people to reconnect with nature and increase the understanding that we are part of it. I am most proud of my background in forest bathing and nature guiding, as a marketing communicator for Naturturismföretagen and the sustainability label Nature's Best, as well as my non-profit involvement in Protect the Forest and Conscious Consumption. I am extremely proud and grateful to be working with Naturarvet! My goal is that, together with you, I will have the opportunity to acquire the last unprotected old-growth forests in Sweden to preserve them for all time. The trees and many vital species have no voice of their own in our human society. I want to use my thirty years of experience in communications and marketing to give them a chance to be heard.
Helena Wiktor
Executive Director
Helena Wiktor is an economist, behavioral scientist, and sustainability strategist with over twenty years of experience leading change and developing sustainable businesses.
I am driven by the desire to create real, lasting change where people and nature can thrive in harmony. With a background that combines business acumen, behavioral science, and eco-psychological perspectives, I’m passionate about building bridges between strategic thinking and genuine care for our planet. At Naturarvet , I get to combine my deep commitment to the forest with my experience in leadership and development. Preserving Sweden’s last unprotected old-growth forests is one of the most urgent and meaningful tasks of our time. I am incredibly happy and proud to work alongside all our dedicated donors and partners to ensure that these invaluable ecosystems are protected for all time.