Lo Jarl | Operations Manager & Ecologist

He has previously worked with fundraising for Naturarvet and for several other organizations. He is an ecologist with a commitment to nature, the environment, charity and Mr. issues since the 70s through several organizations and, among other things, as a small-scale organic farmer, educator and entrepreneur. At the same time as me and my life partner Ywonne (also a volunteer coach of mine) found Naturarvet , 'our' favorite forest was cut down. This became a strong motivation for our mission to increase fundraising for Naturarvet. We did this mainly by recruiting more forest sponsors. First out during the campaign to become a forest patron was myself. It is a privilege to be able to help preserve the last Swedish old-growth forests together with Ywonne. It is with great humility that we accept gifts from private individuals, companies, organizations and government grants. The joy is indescribably great when we manage to find an old-growth forest that Naturarvet can acquire and preserve forever. The dream goal is to reach my and Ywonne's vision of the '100,000 club' - that Naturarvet has 100,000 donors who contribute to preserving forests for SEK 100 million per year. An old-growth forest in every county is a good start.

Lotta Ihse | Project manager and communicator

Lotta Ihse is a nature guide and forest bathing guide with many years of experience in communication and marketing. I am driven to improve and change to achieve and see results. For the past six years, I have run my own business with the goal of getting people to reconnect with nature and increase the understanding that we are part of it. I am most proud of my background in forest bathing and nature guiding, as a marketing communicator for Naturturismföretagen and the sustainability label Nature's Best, as well as my non-profit involvement in Protect the Forest and Conscious Consumption. I am extremely proud and grateful to be working with Naturarvet! My goal is that, together with you, I will have the opportunity to acquire the last unprotected old-growth forests in Sweden to preserve them for all time. The trees and many vital species have no voice of their own in our human society. I want to use my thirty years of experience in communications and marketing to give them a chance to be heard.

Pamela Groop | Project manager and communicator

Pamela Groop is a purpose-driven communicator with a passion for nature. I am a communications professional and certified sustainability strategist with a strong drive to create real change. With over 15 years of experience, I have created engaging campaigns and partnerships for a number of major fundraising organizations. Nature is a passion, and my heart beats extra for the stillness and power of the forest. At Naturarvet , I combine my creativity and strategic acumen to highlight the priceless value of ancient forests and help preserve them for the future.