The team
Lotta Ihse
Project manager & communicator
Lotta Ihse is a nature guide and forest bathing guide and has many years of experience in communication and marketing.
I am driven by improving and changing to achieve and see results. For the past six years, I have run my own business with the goal of getting people to reconnect with nature and increase the understanding that we are part of it. I am most proud of my background in forest bathing and nature guiding, as a marketing communicator for Naturturismföretagen and the sustainability label Nature's Best, as well as my non-profit involvement in Protect the Forest and Conscious Consumption. I am extremely proud and grateful to be working with Naturarvet! My goal is that, together with you, I will have the opportunity to acquire the last unprotected old-growth forests in Sweden to preserve them for all time. The trees and many vital species have no voice of their own in our human society. I want to use my thirty years of experience in communications and marketing to give them a chance to be heard.
Pamela Groop
Project Manager & Communicator
Pamela Groop is a purpose-driven communicator with a passion for nature.
I am a communications professional and certified sustainability strategist with a strong drive to create real change. With over 15 years of experience, I have created engaging campaigns and partnerships for a number of major fundraising organizations. Nature is a passion, and my heart beats especially for the stillness and power of the forest. At Naturarvet , I combine my creativity and strategic acumen to highlight the priceless value of ancient forests and help preserve them for the future.