Naturarvet is a member of Giva Sweden, which works for ethical and professional fundraising in Sweden. Key words in ethical fundraising are respect, transparency, credibility and quality. You can read more about ethical and professional fundraising on the Giva Sweden website. You can also read about the quality code. To increase transparency and strengthen trust in the fundraising industry, the industry organization Giva Sverige has created a quality code. The code consists of guidelines in a number of different areas such as governance, control and collection. The aim is to achieve greater awareness of how non-profit organizations work, and to ensure that structures are in place to evaluate their activities. The code is principle-based, which means that you must follow the guidelines or explain deviations. In an annual code report, the organizations that are members of Giva Sweden must present a summary of how they relate to the guidelines. Naturarvet applies Giva Sweden's quality code and
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